Fair Cashmere — Mongolia

Founded on the values of Provenance, Purity and Purpose, Fair believes that when people and their livelihoods are properly looked after (in this case cashmere goats) the entire supply chain benefits. Fair delivers the only pure white, luxury, sustainable, cashmere in the world.

To capture the creation of this product, we worked with photographer Kerry Dean on her travels to Mongolia and Italy and turned her images into a gorgeous artbook and suite of marketing materials. As a result of PSA’s approach, Fair is currently being adopted by major luxury houses to answer their sustainability charters, but also because the fiber itself out performs everything else on the market.