PSA was approached to conceive, brand, and provide strategy for an entirely new denomination of Mongolian Cashmere. Pure white, longer, finer and softer than anything else on the market, this incredible fiber was the result of deep humanitarian, technical and veterinary collaboration.
Fair Cashmere — Mongolia
PSA provided the following services:Art DirectionGraphic DesignStrategyPrint ProductionCopy WritingBranding.
