Becken — Campaign

New fashion brand Becken had an interesting challenge for their first ever look book shoot: They needed images for their seasonal look book but also wanted to generate a handful of artful photographs that speak back to the brands underlying values of being inviting, polished and unfussy. 

PSA brought to the table a straight-forward creative concept and top-level talent that placed the brand in an aspirational light while keeping the spirit both approachable and dynamic.

The end result was a beautifully art directed printed look book and suite of evergreen brand images that were seeded to top editors, buyers and press. Becken used the content to help capture sales as well as extend their editorial reach for their first season. 

PSA provided the following services:Art DirectionLocation ScoutingArt Buying.