When Maiyet announced it's intent to build a silk weaving facility in Varanasi, India, it seemed like a natural move to shoot the campaign on location. Working across Mumbai, Varanasi and Jaipur, we created a textured world for the brand that was honest in its approach and intimate in its execution. Because Maiyet has a deep founding social mission as its backbone, we always strive to create images that that tap into feelings of cultural respect, awareness, and open-mindedness.
