Jewelry Art Direction

Maiyet's backstory has a lot to do with feathers. The famed Egyptian goddess of truth and harmony, Maiyet, was believed to have weighed the hearts of men against an ostrich feather to determine their virtue in the next life. Building on that story PSA developed and art directed a shoot to capture the symbolism that lay at the heart of Maiyet's story as well a provide a stunningly beautiful backdrop for the brands jewelry.