A Nomadic Tendency — Strategy, Brand ID, and Art Direction

PSA worked with NT founder (former Nike Chief Innovation Officer) to conceive the Nomadic Tendency brand. Built on the idea of always moving and Never Settling, we baked materials science and innovation into the core ethos of the brand. Positioned as an innovation lab first and a travel brand second, the tacit focus on process and performance separates NT from the expected tropes of "luxury travel."