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Brian Atwood — Brand Book

Brian Atwood approached PSA to design and develop a visual bible for his brand that would help his business communicate more clearly as it expanded into new markets and product categories. The fashion industry already had a taste for Brian's over-the-top sexuality, but his brand needed to capture his codes, voice and tonality to help scale the business.

We worked with Brian's parent company and Brian himself to establish the key language, tonality and photographic style that would later inform all of the brands marketing initiatives. From photographers and model casting, to architecture and finishes, the brand book continues to serve as True North for all of Brian's creative partners. 

Going one step further, PSA produced a beautifully made, hand-bound coffee table book for Brian complete with a custom dyed silk cover and slip case. 

PSA provided the following services:Art DirectionGraphic DesignStrategyCopy WritingBranding.

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