PSA Creative

Maiyet — Look Book

Pre Fall 2016 Look Book Shoot for Maiyet.

For the pre-fall 2016 collection, Maiyet’s creative director, tasked PSA to explore iconic architecture of John Lautner. Moving beyond his famous structures, we were most interested in the interplay between the man made and the organic elements. Lautner’s philosophy spoke back to Maiyet’s collection and highlighted the use of clean lines shot through with artisan flourishes.