Maiyet — Look Book

For the pre-fall 2016 collection, Maiyet’s creative director, tasked PSA to explore iconic architecture of John Lautner. Moving beyond his famous structures, we were most interested in the interplay between the man made and the organic elements. Lautner’s philosophy spoke back to Maiyet’s collection and highlighted the use of clean lines shot through with artisan flourishes. 

To bring this idea to life, PSA art directed a shoot that brought together some of Lautner's favorite materials as well as a deeper design ethos. Cast concrete, architectural glass paneling and tropical vegetation completed the contrast between inside/outside and created an environment where the Maiyet girl could feel right at home. 

PSA provided the following services:Art DirectionSet DesignArt BuyingProductionLocation ScoutingExperience.