MoodRecent
About
Contact

Maiyet — Branding

PSA has been a partner to Maiyet since the brands inception. Before the brand had a name, we began working with Maiyet’s team and conducted a series of creative work sessions that helped Maiyet define its high level aesthetic, emotional and social and codes. 

Maiyet has always been about optimism, prosperity and vision. Leaning on the pioneering work of Norman Bel Geddes; nature-centric values of 19th Century European Romanticism and the purpose-based beauty as described in The Fountainhead; PSA forged these values into a brand strategy, a name, identity system and brand book.  

Our foundational identity work continues to inform Maiyet’s visual codes and all extensions of it, including the design of the brand’s runway shows in Paris and New York; print campaigns with Daria Werbowy, Andreea Diaconu, Malgosia Bela, Binx Walton et al, the brand's ecommerce website, strategic collaborations and even the brands retail flagship in SoHo.  

More work