Shinola — Campaign

PSA worked with Shinola to art direct and produce the brands' first Jewelry campaign shoot. Pushing beyond the brands luxe-industrial aesthetic, we worked with Shinola's internal team to create a suite of images that embrace the brands' spirit, while also hitting the right notes for a more fashion-centric customer. As Shinola expands more deeply into women's product categories it is essential that their images speak to a female audience with a high level of taste.