PSA Creative

Shinola — Campaign

Shinola Jewelry Campaign shot by Dan Martensen and Art Directed by Palmer Schwartz Agency

PSA worked with Shinola to art direct and produce the brands' first Jewelry campaign shoot. Pushing beyond the brands luxe-industrial aesthetic, we worked with Shinola's internal team to create a suite of images that embrace the brands' spirit, while also hitting the right notes for a more fashion-centric customer. As Shinola expands more deeply into women's product categories it is essential that their images speak to a female audience with a high level of taste.