PSA worked with John Hardy to conceive and execute a campaign program to weave together the brands' inherent diversity with the magical ethos of Bali. Working with a diverse cast and the brands' artisans as talent in Bali, we wanted to make the kinds of images that only John Hardy has the right to make: honest, ethereal, noble and charged. The net effect is a portal into another way of making—one that is deeply connected to people, to place and to the power of intention.
