There are over 750 private members clubs in London, which all offer essentially the same thing - a vetted community and some decent food. The Conduit has a different offering altogether (social impact, an accelerator, a high-powered social impact community and of course, fantastic food), so they enlisted PSA to help define their creative strategy and build the brand in a way that created a clear distinction amongst their competitors.
PSA envisioned The Conduit as the, “Global HQ for Change.” In that spirit, we developed The Conduit to look, feel, and behave like a newspaper. There is an unmistakable editorial voice, which also welcomes discourse. From menus and wayfinding, to lectures and takeaway cups, the Conduit retains a sense of clarity and unfussy moral authority regardless of application.