Marc Jacobs Decadence Launch Event

Fragrance launches are most often impersonal publicity events built around the reveal of a new bottle design. For Marc Jacobs, that idea is old hat. To launch Decadence, Marc's latest fragrance, PSA worked with the Marc Jacobs team to design an event that was intimate, opulent and most importantly fun. 

Held in a the last standing vaudeville theatre in NYC, which is hidden behind a tenement building, we faithfully created an old world spirit through a traditional Vaudeville performance.  

Working with Adriana Lima, the house illusionist from Sleep No More, Jamie Bochert, Drew Droege and even Neville Jacobs (Marc’s dog) we programed a raucous evening complete with Adriana Lima being sawn in half in classic Vaudeville fashion. 

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