Khaite, the newest addition to the Assembled Brands portfolio, is set to become a favorite of the fashion world. The collections are incredibly luxe, thoughtful and bang-on trend. To help spread the good word, PSA proposed that Khaite use a poster campaign to create interest, drive awareness and get in shoppers' field of view prior to product being available in stores. When executed thoughtfully and taking into account PR strategy, a poster campaign can massively influence brand perception for a fraction of a traditional media buy.
