JC Edward Corp is a packaging unicorn. They have incredible clients, deliver incredible value, maintain high quality, and somehow are at the forefront of sustainability. Sure, there are other packaging brokers out there who claim this and that, but JCE's 70+ global factory network puts them in an altogether different class of packaging partner. PSA was tasked to pull through the brands' Madison Ave roots while finding a fresher expression for the brand — something to soothe both C-suite big dogs and DTC entrepreneurs alike. Development wasn't a straight line, thank goodness.