Frame Denim — Presentation

Frame Denim has become known for their fantastically buzzy, well attended fashion presentations. The brand has a less is more attitude and building on that spirit, PSA elevated the SS16 show experience by creating a focused mise-en-scene that allowed the collection to shine.  

Inspired by the idea of an american woman on vacation in the French Riviera circa 1974, the Frame Denim team wanted to give the press a glimpse into their sunny, chic and relaxed world. In response, PSA designed, produced and executed a modern interpretation of that inspiration complete with beach cabanas, sun drenched stucco walls and wooden decking. 

More work